How to Create Massive Content on a Minimal Budget

It costs about a million dollars to have professional photos and videos taken, especially if you want good ones. And yoga and fitness studios aren’t historically ‘rollin in the dough.’ But as the industry continues to grow it’s important that studios find creative ways to stand out.

One thing that I would like to define me throughout my career is offering the absolute best quality of everything I do at a FAIR price. I’m not cheap, but I’m also not an ass. And I’m always looking for ways to bring great work to people that normally can’t afford it.

Lately, studios have been coming to me with a very limited budget and wanting a lot of output. So I crafted a process that allowed me to capture pose shots, headshots, and 15 second Instagram interview shorts for a group of teachers all in 2 hours.

It requires 1) picking a location (studio or outdoor), 2) coordinating schedules, and 3) giving each participant a little information for prep work (poses, questions, etc.).

I come in with shots in mind that I know I want and combine those with the 2 signatures poses I asked them to prep in advance.

Then I lined em up.

DSC_4357DSC_8188 DSC_5401DSC_8003  DSC_5677

For the studios that like the shots to be more lifestyle-ish, I have them bring active hobby props to integrate into the photographs.

DSC_8031 DSC_8394 DSC_8334 DSC_8542

I’ll grab headshots whenever I catch them in a comfortable or natural disposition.

DSC_6818 DSC_6852DSC_6674

From there I’ll grab a couple of group shots to bring them together.

DSC_8245DSC_5703

And finish with the videos.

Each of the teachers were loosely prepped on some basic questions for short interviews. The idea here isn’t to get into a 45 minute long life story that is going to bore everyone to death but to give the viewer a quick and immediate reaction to each teacher’s personality based on how they respond to questions not necessarily typical to the industry. You know, just getting them to be themselves for a second (15.).

Teacher Interview Shorts for Instagram – Sarah N from kale & cigarettes on Vimeo.

Teacher Interview Shorts for Instagram – Kate B from kale & cigarettes on Vimeo.

Teacher Interview Shorts for Instagram – Joel from kale & cigarettes on Vimeo.

And in just a few hours the studio has months of content for website, newsletters, and social media.

Not to mention the ability to add text to images to create graphic images for promotions.

THOY fb Giveaway 3 v2-01

This concept can be applied to effectively any business looking to get a strong chunk of content for marketing purposes. The total value of all the material created in these shoots is between $2500 – $5000 depending on the size of the firm creating the content. But since I believe them to be slow and lazy I do it for a fraction of the cost and turn the work around within 3 days.

Get in touch with more questions or to talk booking – kaleandcigarettes@gmail.com  🙂

Also, link to my photography page HERE.

Active Lifestyle Boho Yoga Shoot with Buddhi Yoga Studio

Photographs taken by Kirk Hensler | Models featured from Buddhi Yoga Studio in La Jolla, California

5am wake up call to get to the pier in Pacific Beach, San Diego to make sure we caught the first light. I’m not much of a fan of alarms but I wish I woke up that early more often. Quiet. The city is like a movie set. The highway old and abandoned. And the PB pier completely our own. Which means the ocean was ours as well.

One by one they showed up with their outfits and props. We were going for yoga-ish, or as Carolina called it, “loose yoga.” And fashion-ish – which meant boho summer shots living the life in California. And active-ish – some casual stretches and activities outside of yoga, because let’s be honest, who only does yoga anymore?

There was only one gentleman, Jonathan Old-Rowe. I had seen pictures and heard of him but never met him in person. I heard he was an interesting guy, I figured that meant bizarre. He was a gem.

DSC_6852

And Amanda, who is by far the funniest person I’ve ever worked with…and still knows how to channel her inner Kate Moss. I’m not going to share the ‘heroine-chic’ pic that we caught mostly by accident, but I look at it every day.

DSC_6674

Goldie. Goldie was magic. It’s not easy to feel comfortable in front of the camera, let alone look like maybe you belong there full-time. Every direction out of my mouth was received mid-sentence and carried out 10 times better than I was imagining.

DSC_8003

Carolina and I did a photoshoot together years ago “Yoga Superhero” that was a big hit. When she looks at the camera, you pay attention.

DSC_8196

I didn’t get to spend much time with Linda because she had to leave pretty much right away but she was really sweet. She told me it felt more natural if I took her pictures while we had a nice conversation. So we did. And then we looked at the ocean.

DSC_7891

“Alright, do you want me to do a back flip?” – Marissa

“Um, yes.”

DSC_8346

Some of my favorites below. Same day turnaround.

DSC_8646DSC_6601DSC_8200DSC_8334DSC_8222 DSC_8591 DSC_8542 DSC_8394 DSC_7763DSC_8047 DSC_8245   DSC_8188 DSC_8151 DSC_8050 DSC_8031DSC_6767DSC_8490 DSC_7987 DSC_7977 DSC_7966 DSC_7796  DSC_6844 DSC_6818 DSC_6811 DSC_6779  DSC_6692DSC_8120DSC_6448 DSC_6610     DSC_7931

 

Urban Fitness Photoshoot with Amy Clover

ABS!

Finally a time has come where fitness professionals don’t have to look like generic robots in their fitness photoshoots. Thank to urban backdrops, California sun, and some cool editing, Amy Clover of Strong Inside Out looks like someone I’d sure as hell want to train with. She has a cool saying, “You’re stronger than your struggle.” I like it because we are all struggling but not all fitness professionals have the tools to go there emotionally with their clients. I learned that Amy isn’t afraid to get into the real struggle of being a human, which can be as simple as wanting to get out of bed in the morning and as intense as barbell squats.

I shoot dancers and yogis more often than fitness professionals but I loved this shoot and stayed up until 2am editing the pictures. Amy was awesome in understanding that it takes quite a few run throughs to catch moving shots that will not only be inspiring, but artistic. 1500 down to 111, then I was going to bed. “One more pass through,” I thought. Then it was down to 21, and for sure it was time to sleep. But, “Maybe I’ll just put edits on a few,” and there was no resting until it was finished. A good sign indeed. Except I missed my boxing class this morning, which is ironic if you think about it.

Enjoy the pictures and please email kaleandcigarettes@gmail.com to book a shoot with me.

For tips on how to become a professional photographer on a budget check out my article HERE.

Photography: (c) Kirk Hensler | Model: Amy Clover

DSC_4525-10AC 1 DSC_3262-14 DSC_3341-15 DSC_3448-16 DSC_3527-17 DSC_3536-18  DSC_3598-1 DSC_3649-2 DSC_3671-20 DSC_3681-3  DSC_3888-4DSC_3721-21 DSC_4312-6 DSC_4371-8    DSC_4839-13DSC_3591-19DSC_4647-12DSC_4437-9

For tips on how to become a professional photographer on a budget check out my article HERE.

Photography

PROFESSIONAL PHOTOGRAPHY by KIRK HENSLER

I took a black and white photography class in 9th grade with my mom’s old Pentax 35 mm film camera and stayed with it for the last 15 years. I opened a yoga studio in San Diego, CA 4 years ago and started taking photographs of my teachers. From there I moved onto photographing dancers. And in the last two years I’ve been traveling all over the world taking photographs of interesting subjects and uniquely textured landscapes.

I am a professional photographer in San Diego available for hire specializing in dance photography, yoga photography, fitness photography, movement photography, travel landscapes, portrait photography, headshots, fashion photography, and the occasional wedding if the venue is right.

Contact kaleandcigarettes@gmail.com for pricing and availability.

DANCE | YOGA | FITNESS | MOVEMENT

Sarah Clark Feet HeadstandDSC_8196 first class legs extended-12 darci flying dancer SN (80 of 1)DSC_6189 SN (11 of 75) SN (2 of 75) Half Bind Overhead 1 Half Lift 2DSC_4647-12 DSC_4525-10 Wide Legged Seat Looking Up 3 (B&W)

TRAVEL

DSC_8825 DSC_8754DSC_9046  DSC_9047DSC_9058 DSC_8699 DSC_8609 DSC_8600 DSC_8585 DSC_6767 Detroit City22 Detroit City14 Detroit City20 DSC_6366 DSC_6307 DSC_6259 DSC_6173 DSC_6105 DSC_6069

LIFESTYLE | HEADSHOTS | PEOPLE

amy bootcamp first class-3 Detroit City15 Detroit City5DSC_6852 SN (67 of 75)DSC_6818 SN (33 of 75) SN (78 of 1)DSC_6305 SN (5 of 75) first class legs extended-39 DSC_1108 DSC_0879 DSC_0639 DSC_0275  Portrait B & W_ DSC_3501