Lowland Goods makes handmade leather products in San Diego, CA. Daniel is a friend of mine. I met him through his fiance, Alyssa. I was sitting in my room doing a meditation when I got an idea for a song and a sewing machine needle, a lot of nice sounds, and beautiful leather.
A 30 second spot like this is perfect for social media and web. I cut a 15 second clip and sent it to him for his Instagram as well.
We shot this laaaaate one night at Moniker Group Warehouse and I edited it until even later. We turned the whole thing around in less than 5 hours.
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